Firm Marketing Communications & Media

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Trending Topic: The Branding Influence of the Ad World on the Legal World

We’re fans here of saying that we aren’t Dr. Nos; we try to create a symbiotic relationship between creatives and their lawyer counterparts. But more often then we realize, the advertising world affects the legal one. I may...more

JDB 060: How to Quickly Create Youtube Videos to Market Your Law Practice

This year I decided that I needed to make a commitment to start using video in my overall marketing strategy. While I am not typically a big consumer of video myself I am clearly in the minority on this. And I have found...more

Empathy, relationships and press releases

The insights contained in Greentarget’s Disrupting the Press Release have validity because they are drawn not from the folks who write press releases but from the journalists who tell us they read them. The importance of...more

Preparing The Boss For Media Interviews

Smart executives and business owners know that a good public-relations program can build a brand and burnish a reputation. Good PR costs less than advertising and lends credibility to your organization, products, and...more

What you need to know about Canada's new Anti-Spam Law (CASL) [Video]

Bennett Jones launches Canadian Anti-Spam Information Site TORONTO, January 22, 2014 – In response to the long-awaited regulations pertaining to the Canadian government's anti-spam legislation, Bill C-28, Bennett Jones LLP...more

Paperless Manifesto: The Value of a Paperless Practice & Three Steps to Make it a Reality

No conversation about law practice technology can begin without first assuming a paperless practice. Why not? Because a paper-based practice is the antithesis of law practice technology. Advances in law practice technology...more

Forrester Research: B2B Marketers Need to Be Scientific about LinkedIn

It’s time to get scientific about LinkedIn. Many marketers, maybe you included, think that the LinkedIn platform hasn’t reached the point where it should be measured by the same standards as “traditional” marketing...more

Condo Owners and Dealing with Uncooperative Management Companies  [Video]

Chicago Tribune Condo Adviser columnist Howard Dakoff on what to do when a management company is committing significant breaches to a contract. ...more

Ethics of Social Media - PowerPoint Presentation

Today, I gave a CLE presentation at the New York City Bar Association about the ethics of lawyers using social media. This is the PowerPoint presentation for the program. ...more

B2B: Socializing the News

Every company or organization today is, at least potentially, a news publisher. Many just don’t act like it. Social media channels have become news distribution channels, which is largely evident in the ways the public...more

Why Now is the Time to Start Your Legal Podcast – Live from New Media Expo!

I am writing this week’s posts live from the New Media Expo (NMX) in Las Vegas. Day one is in the can and I thought I would write about some of the things I have learned today and how they can help you in your legal marketing...more

Beyond ‘Happy Holidays’ – A Nod to Creativity and CSR

In the 21st century, the company holiday card presents opportunities to enhance brand visibility, announce a donation and boost company morale. With the simplification of Web-based design tools, e-cards are no longer limited...more

The Nitty-Gritty on Facebook Over-Sharing

Why People are Careless about Internet Privacy - If you are like me, you have probably wondered why people choose to share so much about themselves and their families on Facebook. Why do people treat the social media...more

iPhone App Development for in house counsel

"CYA - Cover Your Apps" is a presentation for the Assoc. of Corporate Counsel (S. Florida) regarding mobile apps and app development best practices for corporate counsel. Covers app development contracts and pitfalls,...more

Tools and Strategies to Keep the Social Media Monster at Bay, By John Hellerman and Viveka von Rosen

Viveka von Rosen and John Hellerman just wrote a piece for Bloomberg Law offering some concrete tools and strategies for professionals seeking to get active on social media. We know it can be daunting, but keeping these tips...more

Old Lessons, New Technology: Seizing the Benefits and Avoiding the Pitfalls of Social Media and Other Free Internet-Based Tools

This article discusses the fact that technology has changed the way the practice of law looks, but has not changed the fact that, as lawyers, we have a professional obligation to provide our clients with timely, competent,...more

ILN Marketing Roundtable: Social Media Policies

The last two weeks, we've been looking more in-depth at the ILN Marketing Specialty Group roundtable, which focuses on what mid-sized firms are doing in social media.  Today, we look at question three, which asks...more

Let's Be Social - A Look at the 2012 In-House Counsel New Media Engagement Survey

There are still people out there who think social media is not for professionals. C'mon, admit it.  All right, so the likelihood is that those people aren't reading this blog, because, after all,...more

ILN Marketing Roundtable: What has been your greatest social media challenge thus far, and how did your firm tackle it?

Last week, we looked at the question of firms' biggest social media successes, but this week, it's time to look at the other side of the coin - challenges. The question we posed was "What has been your...more

Rainmaking Recommendation from Jaimie Field: Put the Social in Social Media

Today, I'm bringing you another excellent rainmaking recommendation from expert Jaimie Field - put the social in social media. Are you using Twitter? Facebook? Linked In? Google +? Or any of the hundreds of websites that...more

Tips for Tuesday - LinkedIn

This afternoon, I had the pleasure of sitting in on the Legal Marketing Association's Social Media Special Interest Group's (a long name, so we shorten it to LMA Social Media SIG) first webinar. Our presenters today were my...more

Facebook Security Settings for Lawyers (and their families)

A step by step guide for lawyers who market on Facebook to ensure that all of their personal and business privacy settings are up to date. Published in the Oct 2011 edition of the Palm Beach Bar Association Bar Bulletin....more

Will Your Law Firm Accept Bitcoin?

This article explores the new alternative internet-based currency, Bitcoin, and whether -- as an alternative fee arrangement or even as a marketing effort -- your firm might consider accepting bitcoin. Published in the Sept...more

Words of Caution on Being Early Adopters: Google+ & Its Current Role in Marketing

As a marketer, I couldn’t resist jumping on the bandwagon. This time on Google’s Facebook-esque Google+. I begged and pleaded for an invitation until I finally received one. Excitedly, I added my peeps (mainly consisting of...more

Company Use of Social Media Best Practices: Checklist

Companies recognize that the internet provides unique opportunities to participate in interactive discussions and share information on particular topics using a wide variety of social media, such as Facebook, Twitter, blogs...more

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