Professional Practice Firm Marketing

Read need-to-know updates, commentary, and analysis on Professional Practice issues written by leading professionals.
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Are Networking Events Worth Your Time?

I read a great article in the Harvard Business Review on networking.  In “Don’t Waste Your Time on Networking Events,” author Derek Coburn suggests that networkers are not achieving the results they’re looking for through...more

The Anatomy of Law Firm Pitches

A colleague recently posted in an online legal marketing forum, seeking advice on “best practices for pitching” for an upcoming partner training. Experienced legal marketers chimed in with numerous good ideas of what to do...more

5 Tips for Hosting a Successful Law Firm Webinar

It’s not about what you want to say but what your audience wants to hear. ...more

Popular on JD Supra

A look at some of the most-read posts published during the last month on JD Supra....more

Clickable Content: Don’t Measure Success Solely By SEO

A myopic focus on SEO might eventually get you ranking well in search, but that's not the same thing as inspiring people to actually click on your content....more

5 Places to Meet a New Client During the Holidays

The holiday season, and its social opportunities, will be over before you know it....more

Lawyers: No Time To Create A Marketing Plan?

It’s the end of November. For some of us, this means a change in seasons when the leaves turn color and fall off, and the air turns brisk. Things begin to change. We wear additional layers of clothing to accommodate the...more

Enough About "Relationships," Please

Nobody offers a useful definition of the term....more

Lawyers, Here’s One Skill You Need To Have

Imagine if all of your clients said: “Thank heavens that problem has been taken care of. I feel like the weight of the world has been lifted off my shoulders.” Even better, imagine they also said this: “I had an amazing...more

Law Firm Business Development: Is Marketing Department Outsourcing The New Black?

Outsourcing a law firm’s back office functions like Finance or Information Technology (IT) certainly isn’t a new concept. However, as law firm leaders continue to seek ways to grow the firm’s bottom line and improve the...more

Create Strong Marketing & Business Development Plans: Ready, Set, Go!

With the holiday season fast approaching, the last thing on your mind is marketing or business development plans for the upcoming year. However, without strategic plans and a budget, chances are slim that the next year will...more

Playing the Board Game: Tips for Networking Onto a Corporate Board

Legal experience alone is unfortunately not high on the list of skill sets companies are looking for to fill an open board seat. But lawyers tend to have a knack for one of the key skills necessary to join a corporate board:...more

The Secret to Webinar ROI?

The information a webinar platform provides about the audience is what makes it an invaluable business development tool....more

A client is a friend with a problem.

One of the best definitions I’ve seen came from the website of Denver law firm Fairfield and Woods, quoting one of its long-time partners...more

The Write Stuff: Q&A with Top Author & Attorney Allison Condra

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

The Write Stuff: Q&A with Top Author & Attorney Thomas Potter III

The latest in our series of Q&A discussions on successful attorney writing/blogging in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

Want to Draw a Professional Audience to Your Webinars? Offer Accreditation

Offering continuing education credit through your webinar is a great way to attract and engage a professional, targeted audience. Here's how to do it....more

Lawyers, Stop Worrying About The Guy In The Third Row

I listened to a video interview with Seth Godin where he talked about a conversation he had with one of his longtime mentors, the great Zig Ziglar, before Zig passed away. Seth told a story about how Zig made an impact on how...more

Creative Content: Lawyers & Law Firms Shouldn't Fall Back on Standard Evergreens

Price per pound, evergreen content is some of the most cost-efficient content you can produce. Here's how to make it stand out....more

Things Lawyers Say...

"There are some things that lawyers say that are absolutely guaranteed to set me off." In-house perspective from NetApp GC, Matt Fawcett....more

It's Time to Innovate in Legal

We are entering a new era in Legal, one in which tradition and complacency will no longer be tenable. In-house perspective from NetApp GC, Matt Fawcett....more

Myrland Marketing Motivation: Stop Believing That Voice

Myrland Marketing Motivation is a little virtual encouragement to start your week. More motivation than marketing. It’s a Monday kind of thing! ...more

Lawyers, Is Social Media Worth It? You Decide.

I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it….this Social Media thing.” “I tried LinkedIn, but it didn’t produce anything for me.”...more

Myrland Marketing Motivation: Marketing Is Never Boring

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! ...more

Secret to a Successful Law-Focused Webinar? The Pros Say: It's the Topic, Stupid

A webinar should showcase what your firm can do, and ultimately, create opportunities for you to do it. Here's how....more

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