Professional Practice Firm Marketing

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The Write Stuff: Q&A with Top Author & Employment Attorney Daniel Schwartz

Write what you want to read. If you don’t find it interesting, your readers probably won’t either....more

The Write Stuff: Q&A with Top Author & Attorney David Smyth

It’s all about telling stories....more

The Write Stuff: Q&A with Top Author & Corporate Attorney Stephen Quinlivan

Although he doesn’t practice in a major coastal city, through his blog, Dodd-Frank.com, Quinlivan has been exposed to a national and international readership....more

The Write Stuff: Q&A with Top Author and Energy & Utilities Attorney Tod Griset

"Another element of success is when a new client comes into the office and they say that part of the reason they came to us is because they read my material. Or when a legislator or regulator says that they read my blog and...more

The Write Stuff: Q&A with Top Author & ERISA Attorney Ary Rosenbaum

Ary Rosenbaum is an ERISA/retirement plan attorney and for many years has been one of JD Supra's most well-read writers....more

The Write Stuff: Q&A with Top Author & Consumer Compliance and Banking Attorney Barbara Mishkin

Barbara Mishkin is one of our top banking/financial services writers on JD Supra....more

The Write Stuff: Q&A with Top Author & Patent Attorney Courtenay Brinckerhoff

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

How One Simple Question Leads to 3 Months of Solid Writing Ideas for Attorney Bloggers

One quick exercise with great results for any professional or legal blogger hard pressed for new writing ideas....more

The Write Stuff: Tips for Writing for New Business with Attorney Gerald Nowotny

Gerry has a great amount of insight into business development through content (and he should know, given his tremendous business success via writing). If you are facing a case of writer’s block, consider these ideas for...more

The Write Stuff: Q&A with Top Author & Attorney Linn F. Freedman

The latest in our series of Q&A discussions on successful writing in the business realm with recipients of JD Supra's 2016 Readers' Choice award....more

The Write Stuff: Q&A with Top Author & Attorney Garret Murai

The first in a series of Q&A discussions on successful writing in the business realm, with recipients of JD Supra's 2016 Readers' Choice award....more

Law Firm Business Development: Take a Team Approach

We encourage each of our individual clients (Partners, Associates, and Counsel alike) to develop individual business development plans. We also continually emphasize the importance and value of teamwork in business...more

Five Thousand Strangers. Having Tea. - Ankit Shah, TWS  [Video]

Why would five thousand strangers across the country meet for tea? And what could you learn if you spent a few hours talking with people you've never met? Find out with Ankit Shah, founder of Tea with Strangers. ...more

How to Write for New Business: 3 Do's and Don'ts for Lawyers

Last week, one of our more business-development-savvy clients invited me to be a guest speaker on their monthly client development call. They'd asked us to share our perspective on ways to improve content and how better to...more

[Webinar] Small Firm Attorneys Share the Secrets of Their Content Marketing Success - April 19th

Join us for the first in a series of webinars designed to help small firms and solo attorneys grow their practices with content marketing. Tune in to hear directly from solo attorney Gerald Nowotny on: - How to...more

Is It Time for Marketing and Business Development Courses in Law School?

Why don’t more law schools offer courses that teach the basics of branding, marketing and business development? This would have been unheard of fifteen years ago (when I first joined the legal industry), but today . . . only...more

Do You Treat Analytics Like Finance or Accounting? The Difference Matters and Here’s Why...

Most of us are at risk of letting our analytics reviews be backwards-facing exercises when our sole purpose is merely to measure past performance. “How did we do?” is a fine question to start with, but it’s no wonder that we...more

Law Firm Business Development: Should you conduct a Go-To-Market Assessment?

Is your firm missing its revenue targets? Is firm leadership struggling with marketing and business development investment decisions? Is it clear to the lawyers what the marketing and business development department can do...more

Book Review: ‘Creating a Cross-Serving CultureShift: Mastering Cross-Selling for Lawyers and Leaders,’ by David Freeman

No one will disagree that it is often easier to get work from existing clients than from prospective clients, yet huge obstacles to cross-selling still existing in law firms. In his book, Creating a Cross-Serving...more

Why Empathy Matters to Your Practice (or: You Are Not the Client) - Max Burton, Matter (Ep 04) [Video]

What do OXO kitchen tools, elegant speakers and the Disney Magic Band have in common? Max Burton of Matter designed all of them. He explains....more

Dropping Breadcrumbs: How to Use Mini-Value Propositions at Networking Events

How many times have you been to a conference, met someone in the buffet line, identified the person as a potential client, exchanged pleasantries and business cards, dutifully followed up—maybe even attempted a few unanswered...more

Marketplaces for only the Best - Basha Rubin, Priori Legal (Ep 03) [Video]

How do you build a platform featuring only the best talent from scratch to compete with the biggest law firms in the world? Basha Rubin at Priori Legal tells us how. ...more

Law Firm Business Development: Share Insights

Many of our clients ask us to help them with presentation skills and we’re more than happy to comply because this is an important skill to develop. But, there is a time and a place for “presenting.” I contend that presenting...more

10 Rules for Writing to Be Read [Infographic]

Are you a lawyer writing to be read by clients, prospective clients, media members, inhouse counsel and others? Print out this infographic on ten rules for writing to be read (published in partnership with our friends at...more

It’s Official. You’re In Charge!

It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge! Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your...more

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