Professional Practice Firm Marketing

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15 Inbound Link Strategies for Lawyers

Inbound links remain an important factor for ranking a website. Building links is also one of the most challenging optimization tasks because it takes a lot of time and sustained effort to be successful. Fortunately there...more

The Roundup: This Week’s Recommended Reading (Jan 23, 2014)

From Around the Web - Staying Motivated While Starting a Solo Law Practice: Starting a solo law practice can be invigorating and exciting, but after the adrenaline fades, how do lawyers stay motivated? Susan Cartier...more

BigLaw Recruiter: We Didn't Kill Dewey & LeBoeuf  [Video]

Jan. 21, 2015 (Mimesis Law) -- Jon Lindsey, partner at recruiting firm Major, Lindsey & Africa, talks with Lee Pacchia about the market for talent among the world's largest law firms. Asked why recruiters get blamed for the...more

Tips for Building Credibility: Avoid Website Content Bloat

Content bloat occurs when a website contains too many pages that have no independent, singular value. A large site is fine — even positive in some cases — but a large site with multiple pages containing very similar...more

A Moment of Simple Justice - Bar Exam Beatdown [Video]

Jan. 19, 2015 (Mimesis Law) -- Failures for the July, 2014 bar exam spiked nationwide. Scott wonders who's to blame....more

Professional Selling--What Do Clients Want?

You may be surprised to learn that, as a group, lawyers and other professionals do not even know what their clients want. You may not be surprised to learn that client satisfaction suffers from the disconnect. How can lawyers...more

MacEwen: Law Firm M&A Demands 'Cultural Due Diligence'  [Video]

Jan. 14, 2015 (Mimesis Law) -- Bruce MacEwen, president at Adam Smith, Esq., talks with Lee Pacchia about the concept of 'cultural due diligence' in law firm mergers and acquisitions. According to Bruce, clients don't care...more

Target Your Key Audiences with a White Paper

White PaperOver the past few years, one of our clients has grown a thriving practice around a specialized, rapidly evolving area of law. During this time, we have promoted the practice through the usual communications...more

[eBook] Content Strategy (Not Just) for Lawyers & Law Firms

Gathered together in one easy-to-read eBook, here are the collected writings of JD Supra team members touching upon various content marketing strategies and tactics that pertain not only to lawyers and law firms, but really...more

15 Tips for Smarter Legal Marketing in 2015

What will 2015 have in store for your law firm? Growth and success (mixed with the right amount of positive change)? Firms can act proactively to make this happen. Take advantage of a time of reflection and renewed energy to...more

Four Tips For Developing a Robust Lateral Integration Plan

A successful integration process of a lateral partner into a law firm is most typically measured by how many clients and how much work the lateral brings over to the new firm. But assessments should be more broadly...more

7 Things You Need to Do to Engage More Clients in Your Law Practice

As I promised last week, I am back with an article on the specifics of what it looks like for you to have systems in your law practice for engaging clients, and to be serving those clients in such a way that they turn into...more

Hindsights, Insights and Foresights: Producing Content that Clients Value

Content marketing has garnered a lot of attention lately as an effective way to establish credibility, generate awareness of a lawyer's capabilities and promote an attorney's unique expertise. However, not all content is...more

How to Fix Your Law Practice Cash Flow Problems

Lack of steady, consistent, predictable cash flow is the number one problem most lawyers tell me they have in their law practices. They tell me that if they could just solve that problem, everything in their life would be...more

Hiring Laterals With an Eye on Business Development

Innovative law firms are increasingly bringing other disciplines into the lateral recruiting, selection, due diligence and integration processes. In particular, business development professionals are being embedded throughout...more

SullCrom Sees Litigation Boom Despite Waning Credit Crisis [Video]

Dec. 11, 2014 (Mimesis Law) -- Karen Seymour and Rick Pepperman, co-managing partners of the litigation group at Sullivan & Cromwell, talk with Lee Pacchia about the current state of investigations and commercial litigation....more

Press: Inflation Adjusted Numbers Show BigLaw Continuing to Struggle [Video]

Dec. 4, 2014 (Mimesis Law) -- Aric Press, Editor-in-Chief for ALM, talks with Lee Pacchia about his recent study on the financial performance of large law firms over the last several years. According to Press, BigLaw appears...more

General Counsel's Comments from ALM Law Firm Marketing Leader Forum

Three influential general counsel tell it like it is at this year's ALM Law firm Marketing Leaders Forum held this November in San Francisco. It's worth the read. ...more

Lawyers: Is It Time To Quit Law?

You don’t have to love being a lawyer. There’s no requirement that you do. In fact, there’s no requirement that you continue practicing law. Think about that…...more

Sherman Law Corporation Featured By Daily Journal

When I opened my own law firm it was after many years in the trenches as a litigator where I worked in big and small firms, as well as, an in-house attorney where I was the client who oversaw outside counsel. I spent more...more

Say Thanks and Strategize Your Year-End

Here at WPG, Thanksgiving is one of our favorite holidays. It allows for cherished time with friends and family. Most of us, at least in the United States, are able to slow down, take a few days away from the office and be...more

3 Reasons Business Owners Could Be Your Best Clients

If you are not currently serving business owners, now might just be the time for you to start. You see, handled the right way, business owners are great clients because…...more

The Roundup: Last Week’s Recommended Reading (Nov. 14, 2014)

From Around the Web - 9 Career Alternatives for JDs: From life coach to LSAT tutor to cupcake baker, if being a lawyer isn’t in your future, check out these job options. (About.com)...more

Corcoran: Infighting on Compensation Costs BigLaw Time and Money [Video]

Nov. 14, 2014 (Mimesis Law) -- Tim Corcoran, president of the Legal Marketing Association and head of the Corcoran Consulting Group, talks with Lee Pacchia about some of the myths and bad practices he sees in law firm...more

Can Your Firm Join the Customer Experience Movement?

One key question that comes up a lot in customer experience is, “Why do so few companies ‘get it’ when the results are so obvious?” In terms of Global 500 companies, the number truly immersed in the Customer Experience...more

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