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Professional Practice Firm Marketing

Read need-to-know updates, commentary, and analysis on Professional Practice issues written by leading professionals.

Mentoring a Marketing Department to Success - Market Leaders Podcast with Trish Lilley, Fox Rothschild LLP

by JD Supra Perspectives on

Join David Ackert as he interviews Trish Lilley, Chief Marketing & Business Development Officer at Fox Rothschild LLP, in this episode of the Market Leaders Podcast. Tune in to hear David and Trish discuss: - How Trish...more

6 Tips to Keep Your Law Firm's Content Strategy on Track

by JD Supra Perspectives on

Law firm content strategy is a process of trial, error, and trial again. Here's how to stay on track as you iterate....more

5 Action Items from the #LMASE17 Conference to Make an Immediate Impact at Your Law Firm

by JD Supra Perspectives on

A recap of the 2017 LMA Southeast Conference, with actionable takeaways for marketers and BD teams, from Jennifer Simpson Carr, Business Development Manager at Lowenstein Sandler...more

What’s the story with the Construction Lawyers Society of America (CLSA)?

by Ross Fishman on

There's been quite a bit of conversation (and some confusion) regarding the CLSA. This is a new honorary international association of top construction lawyers. The invitations to leading lawyers across the US and around the...more

The “Other Girl” Meme Applied to Law Firms

by Adrian Dayton on

This really stupid stock photo went viral over the last couple weeks and became a meme. The basic concept is that a guy walking with his girlfriend stops to checkout a different girl that looks almost exactly the same as his...more

The CRM Marathon Cheerleaders

by Chris Fritsch on

CRM should be a team sport. Trying to go it alone in implementing a CRM is not only painful, it’s impossible. The Marketing team is critical for defining a CRM strategy and assisting in the planning, communication and...more

Law Firm Content Strategy: Scale Your Thought Leadership, Increase Your Marketing Qualified Leads

by ON24 on

Content creates leads. Once you have accepted this fact, the next step is scaling your content to produce more of those leads....more

Goldilocks & The Three Jobs: How to Tell Your In-House Marketing Role Is the Right Fit

by JD Supra Perspectives on

Roy Sexton, Director of Marketing at law firm Kerr Russell, offers a personal perspective for anyone wondering whether or not their in-house marketing role is the right fit for success....more

The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations - LMA Podcast

by JD Supra Perspectives on

For this episode of the LMA Strategies podcast, host Erin West, Media Relations & Communications Manager with Dechert LLP, sits down with John Buchanan of Reed Smith and Cheryl Bame of Bame Public Relations to discuss ...more

To Be Known for Your Expertise, Turn Your Content Into Campaigns - Here's How

by JD Supra Perspectives on

In his latest quick video tip, Adrian Lurssen explains how to "go big" on an issue and establish yourself as a thought leader around a particular issue. Random acts of content don't cut it today. Build content campaigns...more

Applying Process Improvement to Law Firm BD: Market Leaders Podcast with Brenda Plowman, Fasken Martineau DuMoulin

by JD Supra Perspectives on

Join David Ackert as he interviews Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin in this episode of the Market Leaders Podcast. Tune in to hear David and Brenda discuss: - How Brenda uses the input from...more

Hsu Untied interview with Morgan Chu, Partner at Irell & Manella

Today, my guest is Morgan Chu, a partner at Irell & Manella and current the Chair of the Litigation Group. He was named The Outstanding Intellectual Property Lawyer in the United States in the first Chambers Award for...more

5 Tips to Pioneer Podcasting at Your Law Firm

by JD Supra Perspectives on

Podcasting is a creative, user-friendly way to humanize your attorneys and share their knowledge 24/7. Here's how to launch yours....more

How to Write Client Alerts That Stand Out

by JD Supra Perspectives on

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects....more

Hsu Untied interview with David Katz, Partner at Wachtell Lipton

Today, my guest is David Katz, a partner at Wachtell, Lipton, Rosen & Katz, an adjunct professor at New York University School of Law, and co-chair of the Board of Advisors of the NYU Law Institute for Corporate Governance...more

Popular Reads on JD Supra

by JD Supra Perspectives on

A recap of popular reads published on JD Supra during August, 2017....more

Interview with Ian Ballon, Partner at Greenberg Traurig

Today, my guest is Ian Ballon, a Partner and Co-Chair of Greenberg Traurig’s Global Intellectual Property & Technology Practice Group. He represents clients in copyright, DMCA, trademark, trade secret, right of publicity,...more

3 CRM Tips for Attorneys On How To 'Work' Relationships

by JD Supra Perspectives on

How to take a more structured approach to deepening relationships - by Bill Vannerson, Business Development Manager, CRM at Kirkland & Ellis LLP....more

Is there really too much content? Mr. T says no.

by Adrian Dayton on

Remember when you were a kid and there were exactly four TV channels to chose from? Most of the sitcoms portrayed white middle class families, while occasionally you had some token diversity with either a live-in butler from...more

Competitive Intelligence for Your Law Firm - LMA Podcast Ep. 14

by JD Supra Perspectives on

The legal industry is evolving, and law firms risk getting left behind if they don't evolve with it. In this episode of the LMA Podcast, special guests Ben Gilad, Ph.D., and Mark Greene, Ph.D., discuss how competitive...more

Data Won't Do: The Real Meaning – and Impact – of Law Firm Competitive Intelligence

by JD Supra Perspectives on

Many legal marketers compile facts about clients that keep their legal team well informed. Problem: it isn’t competitive intelligence....more

Strategies with Sam: CMOs and Law Firm Leaders, Do Your Teams Measure Up?

by ON24 on

As we roll into the last quarter of the year, are you evaluating your 2017 metrics?...more

Adapt or Die – 4 Steps to Law Firm Sustainability

by Hayse LLC on

The measure of intelligence is the ability to change – Einstein - Adapting to change – At first blush the need to adapt is so obvious there would seem to be no need to discuss it. Then we see firm after firm, small to...more

Why Use Attorney Profile Videos?

Liz Herrgott of FEAST Studios with a quick video tip on attorney profile videos. It's all about the human connection...more

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