Professional Practice Firm Marketing

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FAQ This! Identify Your Next Best Writing Ideas in 5 Simple Steps...

How to come up with six new, substantial writing ideas and build the beginnnings of an editorial calendar. Couldn't be simpler...more

7 Ways To Make In-House Lawyers Happy

Recap with takeaways of a recent LMA conference presentation featuring several in-house lawyers talking about what makes them happy clients....more

5 Reasons Why No One Reads Your Content

Why you're not being read - and what to do about it....more

Why Write When Everyone Else Is Writing? 5 Reasons Why Attorneys Should Keep Publishing...

Demonstrating your knowledge of a matter is an important reason to continue writing, but it is far from the only one. Here are five other key benefits that accrue to authors making it worth the time and trouble. Anything to...more

Got a Website? Tweet? Save Copies of Everything!

Did you know that, if you advertise your legal services on the Internet—and that includes having a firm website or using social media—you have to keep a copy of all the webpages for two years? Under Cal Rules of Prof...more

Legally Yours: Establishing and Leveraging Your Role as a ‘Friend of the Court’

While the legal profession and public relations may appear at first glance to be two disciplines with little overlap, in fact the opposite is true. Lawyers and PR professionals are both advocates trusted to champion the...more

JDB 072: Lawyer Marketing Score – Interview with CEO Dan Weeks

Whether you are doing your own content marketing or paying an SEO company to get you to the top of Google’s search engine rankings you have undoubtedly had the thought – “is any of this really working?”....more

3 Takeaways from the LMA Technology Conference West

It's no longer about B2B or B2C. Today it's about...more

The Art and Science of Being Useful to In-House Counsel

A GC perspective on how outside counsel can earn and keep the attention of in-house lawyers with helpful legal commentary and analysis....more

On Sale Today – .law Domain Names

Today, all law firms will be able to apply for .law names. This top-level domain name is intended to create an online space in which only regulated, licensed legal practitioners can be found....more

JDB 069: How to use Facebook Remarketing to Build a Law Practice

You may have been on Facebook for years and may even have a Facebook page for your law firm, however you haven’t really unleashed the power of Facebook until you experienced remarketing. Not sure what remarketing is? This...more

A Lawyer Returns to the Blogosphere

I stopped blogging after the Florida Bar’s Standing Committee on Advertising found that a statement of opinion posted on a law firm’s website, such as “tort reform benefits insurers,” violated Florida Bar Rule 4-7.13, since...more

It’s Time We Started Talking About Content Marketing 2.0

If your firm is producing content that is not being read by your target audience, you are literally wasting time and money....more

Why Your Readers Are Great Sources of New Writing - Karen's Quick Take

Seeing a report of your most popular content doesn’t mean you are done; it means you simply know what to do next....more

Productivity and Motivation: Make the End of 2015 Count!

Can you believe that we are in the last four months of the year? Not to mention, today is the halfway point of September? I know I can’t! 2015 sure seems to be flying by! When it comes to the homestretch of the year, I know...more

Sales Professionals in Law Firms – Are We Finally Ready?

In recent decades, many firms have embraced the transition of certain administrative and management duties such as pricing, project management and process improvement from the attorneys to professional staff. Yet there is...more

5 Steps to Overcome Frustration and Stress

Everyone experiences frustration at home and/or work from time to time. We all know that heavy tightening in our chest or shoulders… The sensation of stress building up, or feeling like you’ll explode when you...more

Breaking LinkedIn News: Who’s Ready For Business Chat?

LinkedIn just announced what I think is a smart, long overdue messaging and chat feature that will help users communicate faster and more efficiently. If you’ve ever tried to go into your LinkedIn “email” box to send and...more

Mark Herrmann, author of “The Curmudgeon’s Guide to Practicing Law,” talks with @HsuUntied [Video]

Today, my guest is Mark Herrmann, Chief Counsel of Litigation and Global Chief Compliance Officer at AON Corporation who is the author of “The Curmudgeon’s Guide to Practicing Law.” Originating from a conversation with a...more

How I Motivate Attorneys In Our Firm to Write and Share Content Online

A post by Holly Hayden, marketing director at D.C.-based law firm PilieroMazza PLLC, which began as a JD Supra Tip of the Week on how to motivate attorneys to sustain their online writing efforts....more

10 Actionable Steps to Engaging More Prospects

It doesn’t matter whether you’re just starting out or you’ve been at it for a while, if you want to build a successful law practice, you’ll need to know how to turn prospects into clients and charge the fees that you deserve....more

Established Industries; Reverse Approach

You know that ultra-confusing quote that states “the more things change, the more they stay the same?” Think about it for a minute in terms of stenography and marketing....more

In Business, Personal Branding Is Important

You know that knot you get in your stomach when anticipating a difficult or challenging person or situation? Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew...more

9 Networking Tips & Tricks = Conventions, Meetings, Conferences

Having belonged to a multitude of state and national court reporting trade associations, as well as being a member of attorney, paralegal and legal secretary associations, I have had the great opportunity of attending...more

Cross Selling Sucks. Here Are 18 Reasons Why. (Part 2)

This is the second part of a two-part post describing why Cross Selling (or “cross-marketing,” or “cross-servicing”) is much more difficult than most professional-services firms believe. Below are additional reasons...more

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