Professional Practice Firm Marketing

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Myrland Marketing Motivation: Marketing Is Never Boring

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! ...more

Secret to a Successful Law-Focused Webinar? The Pros Say: It's the Topic, Stupid

A webinar should showcase what your firm can do, and ultimately, create opportunities for you to do it. Here's how....more

A 5-Step Plan for Growing Your Business Using Webinars

Here is a plan that breaks down your activities into five do-able steps - each building on the previous one – and which uses the connective power of webinars to turn general interest in a legal matter into real-world...more

Law Firm Business Development: Be Confident and ASK

Speaking with a client today, I was reminded of one of the most common mistakes lawyers make when it comes to business development. They forget to ask for the business. My client, a young partner with an outstanding book of...more

Lawyers, Your Law Practice Isn’t Your Hobby

There are things you do because they are fun to do when you aren’t doing anything else. You enjoy them. They are a form of release or pleasure. Those are hobbies, right?...more

[Webinar] How Law Firms Can Drive Business With Webinars - October 26th, 11:00a.m. PT / 2:00p.m. ET

In today’s hyper-competitive legal landscape, you need to showcase your lawyers’ expertise in front of clients and prospects to drive business. Whether you are attracting new clients, establishing yourself as a thought...more

The Worst First Date Ever

Do you remember the last time you were on a first date? Can you imagine how it would have ended if you were totally impersonal, spoke in a monotone voice, wore drab clothing, and refused to look your date in the eye? If you...more

Webinar Registration Page Do’s and Don’ts

What if you threw a party, but forgot to invite people? Would anyone show up? Unlikely. Now think of this in the context of your webinar promotions — are your registration pages up to par for the awesome online event that you...more

3 Unconventional Webinars That Close Business

We all know that webinars are great. I mean, what else lets us combine images and video, gives us a platform for all our most important talking points, and virtually guarantees that people will hang around and listen for up...more

How to Keep Your Clients: 3 Valuable Lessons from the GC of UPS

Three valuable lessons in client acquisition and development from the general counsel of UPS, Norman Brothers....more

Are You Overlooking the Obvious in Your Firm’s 2017 Strategic Planning? LMA Orlando Recap

When building your firm's strategic plan for the new year, don't miss the forest and the trees....more

The Pitch Starts at Hello: 5 Ways to Make Sure Relationships Become New Business

Everyone is different and approaches business development in different ways, but if you keep the following five points in mind you will be both more successful at landing new mandates, and less susceptible to discouragement...more

After Action Assessments: A cornerstone of prevention

Preventing legal problems from ever occurring does not happen serendipitously.  It is a matter of design, intention and execution.  In Life at the Speed of Prevention, we will devote a number of posts to the design of a...more

Business Development Education is Key to a Law Firm’s Success

A key component of my position as Director of Marketing and Business Development at a law firm, is to educate. As many new attorneys in private practice quickly realize, marketing and business development are generally not...more

Nailing the Fundamentals – Connecting the Dots to Grow a Client Relationship

Solving a client’s business issues if you don’t know the solutions or services your firm has to offer can be like trying to solve a jig-saw puzzle without all the pieces....more

Lawyers, Are You Drowning In A Mosh Pit of Content?

How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis?...more

Is Your Social Media Calendar Stochastic?

Stochastic: randomly determined; having a random probability distribution or pattern that may be analyzed statistically but may not be predicted precisely. When I studied Economics back in my BYU days, one of my favorite...more

7 Rules for Working With the Press [Infographic]

Press – articles, being quoted in stories, becoming a recognized source – can be an unbelievable practice-building force, but only if you know how the process works. Here’s how – our Seven Rules for Working With the Press,...more

Myrland Marketing Motivation: I Don’t Have Time.

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! How many times do you think or say “I don’t have time?”...more

Get Connected: 4 Ways to Find the Perfect Organization

Are you looking for a great way to give back to the community? With busy careers and personal lives, it may be overwhelming to think about adding one more item to your to-do list, but getting involved can benefit you in many...more

Are You Investing Your Firm's Billable Hours Wisely? 10 Questions to Make Your Writing Efforts Matter

Law firms are in essence considering the job done once their articles are approved and published. But is the goal to just get it published? Isn’t the goal to get it read by the right people to the benefit of the attorney who...more

LMA 'Body of Knowledge' Helps Elevate Legal Marketers to Business Leaders

The Legal Marketing Association has developed a Body of Knowledge (BoK) to clearly define the accepted domains, competencies and associated skill sets needed at the essential and advanced levels of the legal marketing...more

Turn Virtual Connections Into Real-Life Opportunities - Q&A w/ Top Author @RichardBistrong  [Video]

A full recording of a recent webinar titled "Content, Connections & Community: Q&A with Richard Bistrong on Turning Virtual Visibility into Real-Life Opportunity..." As the title suggests, this terrific, wide-ranging...more

The Write Stuff: Q&A with Top Author & Employment Attorney Daniel Schwartz

Write what you want to read. If you don’t find it interesting, your readers probably won’t either....more

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