Intellectual Property

Read MLM/Direct Sales Law updates, articles, and legal commentary from leading lawyers and law firms:

News & Analysis as of May 19, 2013

FTC and Advertising

by Babener & Associates on 12/5/2012

The most important, but not the only regulator of advertising is the Federal Trade Commission. The FTC has the power to order a business to cease and desist using an advertisement found to be deceptive, and violation of an...more

FTC Guidelines on Endorsements and Testimonials- Regulation of Advertising

by Babener & Associates on 12/4/2012

I. FTC REGULATION OF ADVERTISING. Under Section 5 of the Federal Trade Commission Act, the Commission has broad authority to prohibit "unfair or deceptive acts or practices" in interstate commerce. 15 U.S.C. § 45. This is...more

It's Our Name - Live With It

by Babener & Associates on 12/4/2012

A networking distributor cannot help but being blurry-eyed as he or she reads through the dense language of the policies and procedures and contractual agreements of a network marketing company. Such agreements are a close...more

Canadian Marketing, Advertisng & Regulatory Law Update

by Catherine Bate on 11/15/2011

A year in review from Heenan Blaikie's national Marketing, Advertising & Regulatory Law practice....more

Brand Management

by Helen Peach on 10/7/2010

How would you feel if a competitor set up shop in the next town using your brand?...more

FTC Provides Further Guidance to Advertisers Using Social Media

by David Almeida on 8/10/2010

The undeniable benefits of word of mouth and viral marketing via blogs, Twitter, Facebook and other social media platforms have radically changed the marketing landscape. In an effort to stay current with the way in which...more

Who Controls Marketing Materials?

by Babener & Associates on 2/1/2010

What's in a name? Ask Marlboro, Nestle or Coca-Cola. Those names are worth billions of dollars. And, so it is also with brand names in the direct selling industry like Amway, Tupperware and Mary Kay. At the beginning of an...more

Chasing The Competition

by Babener & Associates on 2/1/2010

Every day we see it. On the TV screen and the billboards, MCI and Sprint are challenging America to save money by switching from AT&T. Coke and Pepsi challenge each other in taste tests and car manufacturers challenge the...more

FTC Guidelines on Endorsements and Testimonials - Material Connections

by Babener & Associates on 1/1/2010

Example 1: A drug company commissions research on its product by an outside organization. The drug company determines the overall subject of the research (e.g., to test the efficacy of a newly developed product) and pays a...more

FTC Guidelines on Endorsements and Testimonials- News Release

by Babener & Associates on 1/1/2010

FTC Publishes Final Guides Governing Endorsements, Testimonials Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements The Federal Trade Commission today announced that it has approved final...more

FTC Guidelines on Endorsements and Testimonials - Resource Center

by Babener & Associates on 1/1/2010

Welcome to the MLMLegal.Com Resource Center regarding the FTC Guidelines on Endorsements and Testimonials. In this Center will be found significant and detailed resource information on the FTC Guidelines as they impact MLM,...more

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MLM / Direct Sales › Intellectual Property

FTC and Advertising

FTC Guidelines on Endorsements and Testimonials- Regulation of Advertising

It's Our Name - Live With It

Canadian Marketing, Advertisng & Regulatory Law Update

Brand Management

FTC Provides Further Guidance to Advertisers Using Social Media

Who Controls Marketing Materials?

Chasing The Competition

FTC Guidelines on Endorsements and Testimonials - Material Connections

FTC Guidelines on Endorsements and Testimonials- News Release

FTC Guidelines on Endorsements and Testimonials - Resource Center

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