Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.
News & Analysis as of

Our Biggest Marketing Flop. (Updated)

Marketers like to argue which works better, Marketing or Sales. [2017 update] It’s like asking which is more successful, Nike, the classic marketing company, or IBM, the definitive Sales organization. Obviously, the...more

"Do I really need a lawyer? The nice government investigators just want to ask a couple of questions."

So, the quick answer is "yes." But why? If you haven't done anything wrong, then you're fine. If you have, there's nothing a lawyer can do to save you. So why fork over a chunk of your hard-earned savings to hire an...more

Collaboration, Clients, and Coffee Fuel Kilpatrick’s New Office Design in San Francisco

Kilpatrick Townsend & Stockton recently transformed its San Francisco office, the firm’s oldest and second largest, from a three-floor traditional law firm setting into a two-floor high-tech, open-space environment to create...more

Lawyers Won’t Sell Until They’re Sold: How Marketers Can Address Business Development Reluctance

Most lawyers do not express interest in business development or anything else that might distract them from billable work unless their self-preservation depends on it. Here's how law firm marketers can still work with that...more

9 Ways to Persuade Lawyers to Abandon Legalese and Write Clearly

In-house counsel may be able to read dense alerts, but they are not inclined to do so....more

When Less is More

Love the simplicity and honesty of this sign, captured on vacation, in a cozy crepe spot (had to get out of my chair and walk across the dining room to read the smaller print, well worth the steps)...more

REAL CLE Credit and Also a Bit About FAKE Lawyers: eDiscovery Trends

These are two totally unrelated topics, by the way.... ...In the latest post in his excellent LawSites blog (What’s With These Fake Lawyer Blogs and Twitter Accounts?), Bob Ambrogi mentions that he has “five very loyal...more

Start Off Right: How to Grab Your Audience From the First Sentence

All great posts, articles, or alerts start out with a strong lede, an introductory sentence that grabs attention right away.Here's what you need to know....more

Daddy Warbucks on the sad state of law firm client service.

Little Orphan Annie’s Commentary on Law Firm Client Service. I came upon this “Annie” comic strip somewhere decades ago and have discussed it ever since in my Client-Service training classes for lawyers. If even Daddy...more

What Do In-House Counsel Really Want? It’s Not Rocket Science

Other than merely gods that control your life and book of business, in-house counsel are people. When you put your mind to it, it’s not that hard to figure out what they want....more

21 Rules for an Effective Business Lunch

I come from a skiing family – not a “luxury condo at Vail” kind of skiing family, but more of a “tromp through the parking lot in ski boots with your sack lunch because your mom won’t let you buy a $12 burger in the lodge”...more

7 Ways to Effectively Promote Your Next Webinar for Maximum Attendance

Seven ways to easily increase attendance for your upcoming webinar(s)....more

What is the ROI for Law Firm Leadership Development?

What's the cost of doing nothing? Mark Beese shows us how we now might have an answer....more

If You Haven't Got Time For That Long Overdue Email Newsletter ... [Video]

Do you need GREAT CONTENT to market your your law practice? If you haven't got to creating fresh and compelling content for your website, blog or email newsletter, why not get someone to do it for you? Unlike most...more

Crazy Holiday Cards from two ERISA law firms!

I like ERISA lawyers.  I find them to be smart, sincere, and hard working.  But their reputation isn’t generally as the life of the party.  You wouldn’t ordinarily think of ERISA lawyers as holiday card risk-takers, but two...more

Popular Reads on JD Supra

Recap of top reads on JD Supra published in the last month of 2016....more

9 Rules for Writing Client Alerts That People Will Actually Read

A poor-quality client alert is more dangerous to a firm’s reputation than no alert at all. Here's how to improve yours....more

Good Marketing Can’t Mask Poor Customer Service

I’ve always been vocal about the need for a service provider to have good marketing if they really want to get ahead in the retirement plan business. While marketing is a great tool, what good marketing won’t do is hide poor...more

I'm Embracing the Marketer of 2017 in Me - Are You?

Words of inspiration, the latest in series of 12 digital media posts by our friend at the Legal Marketing Association....more

Lessons For Law Firms in 2016's Top Video Trends

The latest in a year-end series covering digital media from our friends at LMA. Oliver Thoenen on live video's ascendancy and other trends in 2016....more

It’s the Most Wonderful Time of the Year for Business Development

Let’s regroup after the holidays. Let’s give it some thought after the holidays. No one is doing much now, I will reach out after the holidays. I promise I am not a distant relative of Ebenezer Scrooge or...more

Be a Smart Firm & Focus Your Team on the Digital Space

Q&A with the one and only Molly Porter you need to know, latest in a series of twelve digital media posts from the Legal Marketing Association....more

Just Say “No” to Social Media Automation

I’m a big fan of automation. When I met my now-wife, she was writing out checks each month for various bills – a time consuming process that could easily be accomplished with auto-bill pay. In no time, that’s just what she...more

“Have Yourself an Unindicted Christmas” Law Firm Holiday Card

I always enjoy the style and sense of humor of Waco, Texas criminal and civil lawyers Will Hutson and Chris Harris at full-service Hutson & Harris. My previous favorite ditty was the practical advice of “Don’t Eat Your Weed,”...more

The Rise of AI in Law Firm Marketing: Revolutionizing Client Experience

Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. Fifth in a series of twelve year-end posts by our friends in the Legal...more

5,313 Results
|
View per page
Page: of 213

Follow Firm Marketing Updates on:

Popular Topics

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×