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Firm Marketing Updates

Read need-to-know updates, commentary, and analysis on Firm Marketing issues written by leading professionals.

LinkedIn and Microsoft Announce New Windows 10 App

by Nancy Myrland on

LinkedIn is on a bit of a roll. Last week, it announced the reintroduction of video to the platform. I say reintroduced because their video effort last year was less than stellar. Today came the first noticeable result of...more

Is it time to refresh your social media training?

by Adrian Dayton on

Rainmakers know the impact that social media training can make. Last night, I had dinner with a good friend of mine, a partner at a prestigious law firm. This partner has brought in millions of dollars of business through...more

How to Make Your Writing Indispensable to Clients - Content Quick Tip

by JD Supra Perspectives on

In a sea of news and information pulling clients in every direction, what makes you the go-to source for thought leadership? Watch this 60 second clip to hear of one approach that will engage your readers and keep them coming...more

What Lawyers Can Learn From Waiters - Lessons in Exceptional Client Service

by JD Supra Perspectives on

Lessons for lawyers in exceptional client service, from your friendly wait staff....more

Running Your Law Firm Like a Business: Market Leaders Podcast with Kerry Price, Bass Berry & Sims

by JD Supra Perspectives on

Join David Ackert as he interviews Kerry Price, Chief Marketing & Business Development Officer at Bass Berry & Sims, in this episode of the Market Leaders Podcast. Tune in to hear David and Kerry discuss: - Bass, Berry &...more

Business Development Not-to-Do #9: Take a 'Fogameer' Approach to Your Sales Pipeline

by JD Supra Perspectives on

Too many lawyers let anyone into their pipeline who can fog a mirror. Here's how and why to free up time for better prospects....more

3 Quick Tips to Maintain Your Firm's Social Media Presence

by McManis Faulkner on

Law firms and social media? Historically these two probably did not come to mind as an obvious duo. However, now, if you do not have a consistent social media presence, your firm/company is missing out on connecting and...more

LinkedIn for Lawyers: Do I Have To?

by JD Supra Perspectives on

Social media and content marketing are the new reality but excuses and resistance to change still abound....more

Legal Marketers, Are You Already Doing What Marketing Automation Can Help You Do Better?

by ON24 on

How do you know if your marketing practices can benefit from automation? Start here....more

Contributing to Your Firm's PR Efforts Is a Matter of Knowing How You Can Help

by JD Supra Perspectives on

The key to being a positive contributor to your law firm's public relations efforts is understanding the role and scope of the firm's PR efforts....more

Why Your Law Firm Needs a Marketing Technologist

by JD Supra Perspectives on

A de facto Marketing Technologist job description, as written by one who has led the way....more

Popular Reads on JD Supra

by JD Supra Perspectives on

Recap of popular reads on JD Supra, the fireworks edition....more

How to Earn More Readers With Every Title - Content Quick Tip

by JD Supra Perspectives on

Why should a busy professional stop what they're doing and read you now? Watch this 60 second video tip to learn how to earn more readers with each one of your titles. Part of Adrian Lurssen's series of quick-hit content...more

Offering Joint Networking Training to Your Firm AND Clients

by Ross Fishman on

A friend asked how she could encourage her firm to market more closely and effectively with their financial-institution clients. My favorite way is offering joint marketing training. Banks like giving their young...more

Why your law firm's blog probably sucks.

by Ross Fishman on

Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. I responded to a question on an online legal marketing group posed by someone whose firm was...more

How (And Why) to Personalize Your Lawyer-Client Connections

by JD Supra Perspectives on

Getting to know the personal interests, concerns, and desires of the people for whom you do legal work is essential. ...more

Driving Enthusiasm for Business Development Within the Firm: Market Leaders Podcast with Jim McGrew, Ogletree Deakins

by JD Supra Perspectives on

Join David Ackert as he interviews Jim McGrew, Chief Client Services Officer at Ogletree Deakins, in this episode of the Market Leaders Podcast. Tune in to hear David and Jim discuss: - How Ogletree centers its culture around...more

Law Firms: The Future is NOW

by JD Supra Perspectives on

What makes you a restaurant, instead of a steakhouse?...more

Five Common Mistakes Law Firms Make When Entering a New Market

by Hayse LLC on

A dynamic law firm growth tactic involves opening an office in a new geographic market. To move a firm into virgin territory requires careful thought about issues that go beyond simply hiring new lawyers. Indeed, expanding a...more

Content Quick Tip - Marketers, Use This Easy Process to Help a Blocked Writer

by JD Supra Perspectives on

A 40-second content strategy tip: For marketers and biz dev folks in law firms looking to support attorneys in their thought leadership, here's a quick and easy way to get the writing done with someone who wants to author a...more

Does your website company have a Capt. Kirk?

by Ross Fishman on

Is your website developer a Capt. Kirk or Mr. Spock? There are four critical steps to overhauling your website: - Strategy and messaging - Design - Coding - Maintenance...more

Immigration Scams are on the Rise

With immigration scams on the rise, Chicago Tribune reporter Nereoda Moreno delves into the decades of scams that ride on immigrant’s fears, often cost tens, if not hundreds of thousands of dollars, and result in permanent...more

Share Your Reader Data With Your RFP Team - Content Strategy Quick Tip

by JD Supra Perspectives on

An excellent content strategy tip from Bryan Cave's CMO, Kathleen Flynn: compare your JD Supra reader data against past, present, and future RFPs. Identify the legal issues and concerns that resonate with readers in companies...more

A Content Quick Tip - Use This Easy Way to Help Readers Get Your Point Up Front

by JD Supra Perspectives on

For most of us, writing is a process of discovering our thoughts. Typically that means we stop once we realize the point - and that's not good for our readers. Here is JD Supra's Adrian Lurssen with a quick content marketing...more

How to Improve Your Old Blog Posts for New SEO Success - Law Firm Content Strategy

by JD Supra Perspectives on

Step by step guide how to capitalize on your firm's older, rankable blog posts by modifying them to fit today's ranking algorithm....more

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