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Take Care in Using Consumer Data to Drive Dynamic Pricing of E-Commerce

Dynamic pricing is the practice of offering different prices to consumers based on various factors designed to maximize sales and profits, which may include the retailer’s perception of the willingness of a particular...more

White House Big Data Review Addresses Discrimination, Privacy Risks

On May 1, the White House’s working group on “big data” and privacy published a report on the findings of its 90-day review. In addition to considering privacy issues associated with big data, the group assessed the...more

Newsletter of the Advertising, Marketing & Media Practice Group of Manatt, Phelps & Phillips, LLP

IN THIS ISSUE: *Court Enjoins Sales of RealDVD *Arbitron?s Radio Rating System Draws Controversy *Foot Locker Faces Lawsuit Over Gift Card Policy *Spammer Couple Fined $236 Million *Massive Spam Operation...more

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