Paid search marketing can be effective. However, the claims made by 1 and 1 and in recent email I received from them are outlandish. Furthermore, at their lowest ad spend level, they are charging a 100% management fee. That's not to mention an initial set-up fee. If you're contemplating hiring someone to manage paid search advertising for your firm, learn your options before you end up wasting substantial money in management fees. Have you use 1and1 for paid search management? If so, I'd like to hear from you. Did they generate the results that they claim in this ad?