A TRADEMARK REGISTRATION CAN BE VALID INDEFINITELY PROVIDED THE FOLLOWING TEN (10) STEPS ARE TAKEN:
1 through 8: USE the mark (this cannot be emphasized enough);
9: ENFORCE exclusive rights to the mark; and
10: RENEW the registration
IF THE MARK IS NOT REGISTERED, you still could have rights in it if:
The mark is continuously USED (this cannot be emphasized enough);
The mark is continuously ENFORCED
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