In 2010, Greentarget’s In-House Counsel New Media Engagement Survey, the first research project of its type in the legal field, affirmed that client-side lawyers were beginning to dip their toes into the social media pool by using new media technologies for both personal and professional reasons. In 2012, an updated version of the study, developed in partnership with InsideCounsel magazine and the consultancy Zeughauser Group, measured how perceptions and behaviors have changed during the past year while probing deeper into certain areas, including the impact of blogs on business development and overall use of Wikipedia as a research tool. Greentarget is now developing a 3rd generation of the study which is slated for completion by the end of the first quarter 2013.
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