The holiday shopping season is upon us once again and this year, much like last year, continues to present unique challenges and opportunities for consumer companies and retailers. In this nearly “post-COVID” environment, retailers are focused on a return to brickand-mortar. As detailed in our Annual Hogan Lovells Retail & Fashion Holiday Guide, customers are expecting a unique shopping experience whether in-person or online. Increasingly, retailers are willing to offer curated experiences to in-store shoppers; but the rise of inperson shopping also requires crisis preparedness to ensure safety and security inside retail stores.