A new website for your law firm can be incredibly powerful. It can help promote your business and land you need clients. However, there are three things every attorney should avoid when upgrading their website.
Mistake #1 - Not Using A Friendly CMS
With a content management system, it should be easy to upload content. One of the most popular CMS platforms is Wordpress. There is no limit to the number of pages you can create on your site and adding additional content to your site does not require a developer. Fresh content will get you more visibility in the search engines when targeting keywords.
Mistake #2 - Not 301 Redirecting Old URLs
If you plan on changing the website architecture on an upgrade that’s great but be aware that if you do not redirect these old pages to a new location then they will return a 404 error or even worse, they will lose any incoming link juice that has been acquired and may negatively impact your SEO. Make sure to do 301 redirects on all web pages being changed.
Mistake #3 - Using Duplicate Content
If you choose to copy the content from your old site onto your new site you can be penalized for duplicate content. It would be better to do a complete redirect of the old site to the new or to create fresh content for your new website. Another idea would be to drill down into a specialization for one of the websites. For example you may be a criminal defense lawyer who now has two websites on criminal law and instead of keeping two of them with similar content, change one to a DUI specific website.
Avoid these three mistakes when upgrading your website to retain SEO and make your website more marketable online.