3 Steps to Becoming a Thought Leader


The struggle in differentiating yourself in a fiercely competitive marketplace was recently summed up on the TV show “The Newsroom,” when the brusque news anchor played by Jeff Daniels interrupts his vacating executive producer, who is clumsily explaining his departure, to inform him, “Please - I’ll replace you in five minutes.”

Unfortunately, while the show is fictional, the sentiment behind the statement is not. In today’s hypercompetitive workforce, it’s increasingly difficult to make yourself irreplaceable and separate yourself from your peers. Make no mistake – clients have more options than ever these days when it comes to meeting their legal needs. The Bureau of Labor Statistics estimates that the number of attorneys in the United States will grow by nearly 10 percent between 2010 and 2020, creating even more competition. More than ever, clients are going to be drawn to the attorney who offers something above and beyond the industry standard. That’s why becoming a thought leader is so important to not only increasing your value to clients, but also in setting yourself apart from the crowd.

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Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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