3 Woo-Woo Secrets to Building a Million Dollar Law Practice

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I’m a pretty woo-woo gal. But at the same time, I have also built four million dollar a year plus revenue generating businesses using very practical strategies, which I share with you here. The first business was my law firm, then the Family Wealth Planning Institute, then the New Law Business Model and Eyes Wide Open businesses.

And, truth be told, I’ve been hiding some of the woo-woo from you because I’ve always thought you wouldn’t take me seriously if I did.

But, over the past several months I’ve been beginning to realize that maybe that’s my own limiting belief and the truth is that you want me to bring the woo because, well, it’s an integral part of what actually worked for me in my business-building ventures.

So, here’s a shot of woo for you… (If you want more of it, hit reply (if this is coming to your email) or comment below (if you are reading it on our blog) and let us know if you want more woo in the future.)

Woo-Woo Secret #1: You Get What You Say You Want

This may not sound so too woo-woo to you, but stick with me for a minute and I’ll make sure it does and it’s clear and how you can apply it.

You might think you know what you want and that you are sharing that clearly with the Universe, but chances are, if you are like almost everyone (including me), you are not. In fact, you are sending mixed messages that are leading to you getting more of exactly what you don’t want.

I’ve engaged in my own fair share of this kind of behavior and, often, I don’t even notice it. It’s taken a trusted coach, advisor or team member to open my eyes to it and help me see where I am getting exactly what I say I want, even when that’s the farthest thing from what I actually want.

So, what’s the antidote to this?

Watch your words, very carefully. Listen for where you are getting exactly what you talk about.

If your clients aren’t enrolling, it very well could be because you keep talking about clients not engaging. If your clients aren’t paying their bills, it could be because you keep talking about those damn clients who don’t pay their bills.

Instead, start being grateful and speaking that gratitude out loud when what you do want happens.

A client pays their bill? Celebrate it with a verbal acknowledgement into the space. “Thank you Mr. Jones for paying your bill! Yes, thank you, more please.” Seriously, it’s magic. Woo-woo, but it works.

Likewise, brag way more. You don’t have to do it publicly, as I know that’s hard for lawyers, but you can do it in safe spaces. For example, if you are one of our members in our private forum, brag it out one Gratitude Friday and share with everyone how much you are rocking it and watch how much better your next week is — don’t worry that you’ll come across as a braggart or egotistical. Instead, you’ll inspire everyone else around you.

Woo-Woo Secret #2: You Get What You Can Handle

Each time I wanted more clients in my law practice, I looked at where I might be blocking more clients from hiring me because we weren’t really ready for more clients.

I looked around to see what systems weren’t working as they should? I called my phone number to hear how is the phone being answered? I mystery shopped the gal making my appointments (by listening in on an inquiry call made by someone else) to hear how she was scheduling with me. I looked into whether my desk was piled with papers, my email inbox was full of unreturned messages and my voice mail overloaded with phone calls I hadn’t responded to yet.

If any of those things was true, I fixed that before investing any more time or money into marketing, as it just wasn’t going to work until I got my law practice ready to handle more business, which meant clearing my plate of the work that was still undone.

I looked over each case I had and got clear on what needed to happen to move it forward or close it, reached out to every existing client to give them a status update and let them know how much I appreciate them. And, by the time I was done, presto-chango… more business than I could handle would be coming in.

Yep, you get what you can handle. Where can you expand your capacity by cleaning up your clogged places today?

Woo-Woo Secret #3: You Get What You Give

Wondering why prospects “have to think about it”, clients are “slow to pay” or opposing counsel is “such a jerk”? Time to look at what you are putting out into the world.

What I’ve found is that everything I see outside myself is a reflection of my own internal consciousness.

Imagine for a minute that it was true. You really are that responsible for your experience…

Where are you “thinking about it” instead of moving forward in your life or business? Where are you slow to pay? Where are you being such a jerk?

Resolve the issue there, in your own life and watch what happens to your practice. Invest instead of thinking about it. Pay your bills as they arrive or at the very least communicate clearly if you need extra time. And start being kinder than you’ve ever been.

When you make the shifts inside yourself that you want to see in the outside world, everything starts turning up roses. Truly.

I hope you enjoyed the Woo-Woo tips.

 

Topics:  Law Practice Management

Published In: Firm Marketing Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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