On January 20, 2021, Marc Lieberstein, Partner at Kilpatrick Townsend LLP, Co-Chaired the 2021 New York State Bar Association Intellectual Property Section’s first ever Virtual Annual Meeting, and also served as Moderator for a program titled Copyright and Intellectual Property Considerations Before Moving Your Business Online. Joining Marc as the panelists for this program were Jennifer D. Silverman, of Jennifer Silverman PLLC and Amelia K. Brankov of Brankov PLLC. With so much of the marketplace being taken online in light of COVID19, and the likelihood that ecommerce will only become more prolific throughout the world, Marc, Jennifer and Amelia discussed the legal, strategic and commercial considerations that intellectual property owners should take into account before they move operations online.