5 Marketing Lessons from Howrey's Graveside

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What does Howrey's demise say about branding in the legal marketplace? That clients buy lawyers and lawyers buy law firms, and so firms would do better considering themselves product marketers rather than the product. And that in services where talent is everything, for firms to institutionalize clients they must first institutionalize their talent.

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Published In: Firm Marketing Updates, Professional Malpractice Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© John Hellerman, Hellerman Baretz Communications | Attorney Advertising

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