A Blueprint To Save The Declining Firm -- A Tale Of Business Salvation, Well Told

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There are messages that are hard to impart, however true or important they are. There are messages that run counter to conventional wisdom, despite their validity. There are messages that are so important that you want to grab your subject by the lapels, shake and stare him or her directly in the eye, and shout , “Listen to me!”

A famous Shakespearean actor (Gielgud, I think it was) once said that the hardest part of doing the Hamlet soliloquies was getting into them before the audience knew what he was doing. Otherwise, he would hear a murmuring behind his performance as the audience mouthed the words along with him. So it is for those who would impart messages that portend change, where change is traditionally resisted.

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