A Legal Obligation to Enforce Trademark Rights?

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When trademark owners are accused of bullying and shamed in public, a common and knee-jerk defensive response to justify the cease and desist letter or enforcement action is: "We have a legal duty and obligation to police and enforce our trademark rights." And, some might even go on to say: "If we don't enforce our mark against this use, our trademark could become generic."

Indeed, Monster Cable CEO Noel Lee -- someone very experienced in receiving accusations of trademark bullying on behalf of his company -- is quoted as saying...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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