When trademark owners are accused of bullying and shamed in public, a common and knee-jerk defensive response to justify the cease and desist letter or enforcement action is: "We have a legal duty and obligation to police and enforce our trademark rights." And, some might even go on to say: "If we don't enforce our mark against this use, our trademark could become generic."
Indeed, Monster Cable CEO Noel Lee -- someone very experienced in receiving accusations of trademark bullying on behalf of his company -- is quoted as saying...
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