A Lesson in Social Media and Transparency from an Unlikely Source: the UFC


In a few short years, the Ultimate Fighting Championship, or the UFC, has become a sports powerhouse. The league seems to have it all—a booming business, a solid philosophy and a great presence on social media that engages their fans. Why does this matter to you? Because your business can learn a few things from them.

If you’re wondering how I know this, it’s because I’m a fan. That is not a statement to take lightly, either. Five years ago, you wouldn’t get me to watch it, but through the coaxing of my significant other and his interest to perhaps become involved in the sport, I realized how different it is from other professional leagues. As much as it’s a business, and there are “star” professional athletes, the league has their priorities straight.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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