The Association of Business Trial Lawyers recently asked Cogent Legal to prepare the graphics for a presentation on mock trials. The panel consisted of some of the best jury consultants in the country exploring the factors that make successful and worthwhile mock trials. This panel discussion gave my firm a chance to do a fun slide-based presentation for the jury consultants, which is often not possible in the serious world of litigation. While this presentation (embedded below) was intended to be playful, it provides a good example of some of the techniques I blog about concerning do’s and don’ts for PowerPoint or Keynote presentations. If you scroll through the presentation slides below (uploaded using a tool I recommend, Slideshare), first you will notice that there are very few words overall. We mainly used pictures, not text, that relate to the topic of discussion. The primary cause of dreaded “death by PowerPoint” is bullet points that the presenter simply reads to the audience as the points show up on the screen. Secondly, audience members appreciate a template style they have not seen before. The background on this slide presentation was custom made in Adobe inDesign so it would look fresh to the viewers. Thirdly, the images chosen are big, clean and immediately understandable without explanation. These three guidelines almost always will guarantee a nicely done presentation that an audience will respond to.
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