In Denmark, certain rules must be observed, if a company wants to turn to customers by electronic means to promote or to sell products and services.

Basically, the company must have the customers consent before the company can send out marketing. If there is no consent marketing through electronic means as text messages or e-mail would be categorized as spam.

The spam rules do not apply if the messages sent has only a service content. However, the message must not contain any other information that may increase sales or awareness of the company. In practice newsletters, and invitations to competitions or events have been categorized as spam.

A company who has received a customer’s e-mail address from the sale of goods or services to the customer has also the opportunity to market “own similar products or services” via e-mail without consent. After practice, the product must be the same type of goods or services.

Both exceptions to the spam rule were tested in a recent decision by the court. By a judgment of 30 November 2016, a taxi company was convicted of violating the spam ban. The taxi company was fined 250,000 DKK.

Read more: http://www.ilnipinsider.com/2017/02/a-review-of-the-danish-rules-concerning-spam/