A Webinar Refresher on the FCC's Political Broadcasting Rules - Computing Lowest Unit Rates in Spots Sold as Part of Advertising Packages


While the off-year elections of 2011 are not yet history, the Lowest Unit Rate period for the 2012 Presidential election will soon be upon many stations in the early primary and caucus states. Last week, Bobby Baker, the head of the FCC's Office of Political Programming, and I conducted a webinar for 13 state broadcast associations to provide a refresher on the political broadcasting obligations of broadcasters. The webinar covered all the basics of the political broadcasting rules - including reasonable access, equal opportunities, lowest unit rates, the public file and sponsorship ID obligations, and the issues of potential liability of broadcasters for political advertising not bought by candidates but by PACs, unions and other interest groups. PowerPoint slides from the presentation are available here, and the video of the presentation can be accessed here by members of the state associations that were involved. Additional information about the FCC's political broadcasting rules can be found in our Davis Wright Tremaine Guide to Political Broadcasting.....

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