Quixtar marketed and sold "Ribbon" gift cards. The cards had a "Redeem By" notice printed on them that was less than a year from the purchase date. 26 states have laws prohibiting gift cards from expiring, or forbidding gift cards from expiring before a number of years, generally between two and seven years. Plaintiffs alleged that Quixtar knew that the cards did not expire and printed the "Redeem By" date to encourage people to throw the cards away after the printed date. Quixtar claimed that the "Redeem By" date was to encourage prompt redemption.

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