Advertising and Marketing News - September 30, 2011


FTC, Reebok Reach $25 Million Toning Claims Settlement

The Federal Trade Commission announced yesterday that it reached a settlement with Reebok to resolve charges that the company made unsubstantiated claims in advertisements for the company's toning shoes and toning apparel.

Florida AG Secures $800,000 “Free Offers” Settlement With Internet Marketer

On Tuesday, the Florida Attorney General announced an $800,000 deal with Internet marketing company SubscriberBASE Holdings, Inc to settle charges related to the company’s marketing practices.

Plaintiffs' Attorneys File Second “All Natural” Class Action

On Wednesday, a federal class action was filed in Los Angeles accusing Naked Juice of false advertising because the company advertised its products as "100% juice," "all natural," and "non-GMO."

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Published In: Antitrust & Trade Regulation Updates, Communications & Media Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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