Advertising and Marketing News - September 30, 2011

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FTC, Reebok Reach $25 Million Toning Claims Settlement

The Federal Trade Commission announced yesterday that it reached a settlement with Reebok to resolve charges that the company made unsubstantiated claims in advertisements for the company's toning shoes and toning apparel.

Florida AG Secures $800,000 “Free Offers” Settlement With Internet Marketer

On Tuesday, the Florida Attorney General announced an $800,000 deal with Internet marketing company SubscriberBASE Holdings, Inc to settle charges related to the company’s marketing practices.

Plaintiffs' Attorneys File Second “All Natural” Class Action

On Wednesday, a federal class action was filed in Los Angeles accusing Naked Juice of false advertising because the company advertised its products as "100% juice," "all natural," and "non-GMO."

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