Advertising and Marketing Newsletter - November 17, 2011


In This Issue:

State AGs Urge FTC to Craft Tougher Four Loko Requirements

On Wednesday, the attorneys general of 36 U.S. states and territories sent a letter to the Federal Trade Commission urging it to strengthen requirements in the consent decree the Commission proposed with Phusion Products, the marketer of Four Loko, a fruit-flavored malt beverage that attracted national attention last year. The FTC announced the consent decree early last month, and is currently accepting public comments on the agreement....

White House Urges Industry to Take Lead on Online Privacy

On Monday, a senior advisor to President Obama told the U.S. Chamber of Commerce that the traditional regulatory process is not fast enough for the pace of innovation on the Internet and that industry should play a role in an “alternative regulatory model” that is “flexible” and “pro innovation...."

California Transparency in Supply Chains Act’s Effective Date Looming

On January 1, 2012, the disclosure requirements of the California Transparency in Supply Chains Act of 2010 take effect. These requirements, which are designed to combat forced labor, child labor and human trafficking, apply to all retail sellers or manufacturers doing business in the state of California with USD 100 million or more in annual worldwide gross revenues. In a client alert published this week, Venable attorneys explain how companies should prepare to comply with the Act and the similar federal legislation, H.R. 2759, introduced earlier this year by Congresswoman Carolyn Maloney (D New York)....

Please see full newsletter below for more information.

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Published In: Antitrust & Trade Regulation Updates, General Business Updates, Communications & Media Updates, International Trade Updates, Privacy Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Venable LLP | Attorney Advertising

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