Advertising and Marketing Newsletter- October 13, 2011

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Ad Groups Tracking High-Profile Regulatory Initiatives on Capitol Hill

Alexandra Bruell wrote in Ad Age that the advertising industry’s trade groups are lining up to oppose a number of regulatory and legislative initiatives that could be detrimental to advertisers and marketers......

FTC Settlement Chills Frostwire's Use of Default Settings

Frostwire LLC, a peer-to-peer file-sharing application developer, agreed on Tuesday to settle FTC charges that its software could cause consumers to unwittingly expose sensitive personal files stored on their personal computers and/or mobile devices.....

Vladeck Testifies Before House Subcommittees on Child Food Marketing Guidelines

Yesterday, during testimony before two subcommittees of the House Energy and Commerce Committee, David Vladeck, director of the Federal Trade Commission’s Consumer Protection Bureau, announced that the voluntary guidelines regulating the marketing of food and beverages to children would be less restrictive than those originally proposed......

Venable Adds Gregory J. Sater to LA Office

Venable announced this week that Gregory J. Sater, one the nation's leading advertising attorneys, has joined the firm's Los Angeles office as a partner......

Successful Cause Marketing Requires More Than Good Intentions

Today, many marketers look to affiliate with charities in cause-related marketing efforts that can help boost sales and corporate image while generating revenue for the nonprofit partner.....

Please see full newsletter below for more information.

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