Advertising and Marketing- September 08, 2011


FTC Zaps Acne Apps in First Mobile App Health ClaimCases

The FTC today announced settlements in two separate cases with marketers who claimed their smartphone

applications, “AcneApp” and “Acne Pwner,” could help reduce acne by using colored lights emitted from the

screen of the user’s mobile device.....

FTC: Cosmetic Claims Must Be More Than Skin Deep

In the September edition of Electronic Retailer magazine, the FTC’s Lesley Fair provides insight into the

FTC’s thoughts on claim substantiation for cosmetic products in the wake of the recent Beiersdorf settlement.....

“All Natural” Claims Make It a Rough Week for Skinny Girl Cocktails

Last week, leading upscale grocer Whole Foods Market announced that it was pulling the “SkinnyGirl” brand of prepackaged cocktails from shelves because the products, which are labeled “all natural,” contain sodium benzoate, a preservative.....

'Weiner Wars' Highlight Evolving Trends in Marketers’ Use of Legal

Challenges A legal dust-up that began more than two years ago between two leading U.S. hot dog purveyors is starting to sizzle.....

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