Advertising News & Analysis - August 22, 2013

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In this issue:

- Register Now and Join Us at ERA D2C Convention

- Patent Troll’s Gift Card Suits Come Up Short

- Cooperation Drives Positive Developments in Bilateral Brand Protection

- FTC Sees Tips for all Mobile Marketers in Jamster Enforcement Action

- Upcoming Events

- Excerpt from: FTC Sees Tips for all Mobile Marketers in Jamster Enforcement Action

This week the FTC announced a settlement with Jesta Digital (Jamster). The FTC alleges the company served “scareware” mobile ads to consumers playing the free version of the popular game Angry Birds. When clicked, the ads, which claimed to have identified a virus on the consumer’s smartphone, captured a consumer’s phone number and placed recurring charges on that consumer’s mobile phone bill.

Please see full newsletter below for more information.

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