In this issue:
- Register Now for ERA D2C Convention
- NAD Turns up the Heat on "Up To" Claims
- The 411 on Calling Cell Phones? It's About to Change
- FDA Targets Safety of Imported Food
- Upcoming Events
- Excerpt from: NAD Turns up the Heat on "Up To" Claims
In a recent National Advertising Division (NAD) case challenging claims made by Nest Labs, Inc. for its Nest Programmable Thermostats, the advertising industry self-regulatory body took a tough stance on socalled “up to” claims. The decision is in line with recent Federal Trade Commission (FTC) enforcement actions involving energy savings claims and marks a change at NAD, write Venable partners Amy Ralph Mudge and Randal M. Shaheen in a recent post to Venable’s advertising law blog.
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