In this issue:
- It’s Easier Being Green
- Off-Label Marketing Protected by First Amendment
- Understanding New Restrictions on Advertising GI Bill Benefits
- FTC Looks at "The Big Picture"
- Upcoming Events
An excerpt from "It’s Easier Being Green"
In the December 2012 edition of Electronic Retailer magazine, Venable partners Jeffrey D.Knowles, Amy Ralph Mudge and Randal M. Shaheen review the Federal Trade Commission’s (FTC) revised Green Guides, which were released in October. Although the Guides are not laws or rules, they are strong indicators of how the FTC will interpret the rules and laws it is charged with enforcing. And, the trio write, if the past is any indication, the release of the Guides will be followed by an uptick of enforcement actions related to “green” claims.
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