Advertising News & Analysis - December 6, 2013

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In this issue:

- A Little Free Advice on Quality "Sale" Disclaimers

- What are the Odds? CARU Takes Aim at Boy Scout Sweeps

- What Happens When Marketers Ignore NAD?

- Upcoming Events

- Excerpt from What Happens When Marketers Ignore NAD?

National Advertising Division (NAD) recommendations are non-binding suggestions made to an advertiser, write Venable partners Amy Ralph Mudge and Randal M. Shaheen in the third in a series of blog posts about NAD procedural issues on Venable’s advertising law blog. However, if an advertiser does not participate in the process, or does not agree to comply with a recommendation, NAD procedures mandate referral to "the appropriate government agency," typically the FTC. Although the FTC has the power to compel marketers to change behaviors, the Commission, at least in one recent case, simply "encouraged" the advertiser to return to NAD and participate in the process.

Please see full newsletter below for more information.

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