In this issue:

- Announcement

- Avoid Brand Fumbles When Marketing During Championships

- It Always Pays to Disclose Connections

- Caution is the Name of the Game When a Claim is a Brand Name

- Brands Can Fight Back Against Fake Review Sites

- Upcoming Events

- Excerpt from Brands Can Fight Back Against Fake Review Sites:

While infomercials and other television ads disclose that they are paid advertisements for a certain product, things can be much murkier online, writes Venable partner Gregory J. Sater in the January issue of Electronic Retailer magazine. When consumers conduct online searches for a product, they often encounter a series of sponsored or organic results for "product review" sites. Often, Sater writes, these "review" sites have a dirty little secret: they are paid ads for the product to which they give the higher rating.

Please see full newsletter below for more information.

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Topics:  Advertising, Brand, Disclosure, Marketing, Online Reviews

Published In: Antitrust & Trade Regulation Updates, Communications & Media Updates, Intellectual Property Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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