Advertising News & Analysis - January 19, 2012


In this issue;

- Supreme Court Rules Federal Courts can Hear TCPA Cases

On Wednesday, the U.S. Supreme Court unanimously ruled that a lawsuit filed alleging violations of the Telephone Consumer Protection Act (“TCPA”) could be heard in Federal court.

- FTC Cracks Down on Gold, Credit Marketers for TSR Violations

On Wednesday, the Federal Trade Commission (“FTC”) announced a pair of enforcement actions and asset freezes relating to alleged violations of the Telemarketing Sales Rule (“TSR”).

- ComScore Claims 31% of Online Ads Not “In-View”

This week, digital business analytics company ComScore announced that it has developed software that purports to provide an analysis of which of a marketer’s ads in an online campaign are visible to consumers.

- Melissa Landau Steinman to Chair PMA Law Conference

Melissa Landau Steinman, a partner in Venable’s Advertising and Marketing practice and a board member of the Promotion Marketing Association (“PMA”) has been selected to chair the 2012 PMA Law Conference.

Please see full alert below for more information.

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Published In: Antitrust & Trade Regulation Updates, Civil Procedure Updates, Communications & Media Updates, Consumer Protection Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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