Advertising News & Analysis - January 19, 2012


In this issue;

- Supreme Court Rules Federal Courts can Hear TCPA Cases

On Wednesday, the U.S. Supreme Court unanimously ruled that a lawsuit filed alleging violations of the Telephone Consumer Protection Act (“TCPA”) could be heard in Federal court.

- FTC Cracks Down on Gold, Credit Marketers for TSR Violations

On Wednesday, the Federal Trade Commission (“FTC”) announced a pair of enforcement actions and asset freezes relating to alleged violations of the Telemarketing Sales Rule (“TSR”).

- ComScore Claims 31% of Online Ads Not “In-View”

This week, digital business analytics company ComScore announced that it has developed software that purports to provide an analysis of which of a marketer’s ads in an online campaign are visible to consumers.

- Melissa Landau Steinman to Chair PMA Law Conference

Melissa Landau Steinman, a partner in Venable’s Advertising and Marketing practice and a board member of the Promotion Marketing Association (“PMA”) has been selected to chair the 2012 PMA Law Conference.

Please see full alert below for more information.

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