In this issue:
- FTC Studies Alcohol Marketing Practices, Prepares Recommendations
- FTC’s POM Decision Provides Food for Thought
- 10th Circuit Decision Clarifies No ECPA Liability for Behavioral Advertising Participant
- A "Natural" Class Action Ends Up on the Rocks
- Another CIPA Customer Service Call Class Action Is Disconnected?
- Upcoming Events
- Excerpt from "FTC Studies Alcohol Marketing Practices, Prepares Recommendations"
According to a January 22 Reuters story, the Federal Trade Commission (FTC) plans to release recommendations for the alcoholic beverage industry’s online advertising practices sometime this summer. Since April 2012, the FTC has been studying data from 14 large beer, wine, and liquor marketers to understand how the industry currently promotes itself on the Internet and via social media platforms such as Facebook and Twitter.
Please see full newsletter below for more information.
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Topics: Advertising, Behavioral Advertising, CIPA, Class Action, ECPA, FTC, Marketing, POM Wonderful
Published In: Antitrust & Trade Regulation Updates, Civil Procedure Updates, Communications & Media Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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