Advertising News & Analysis - January 26, 2012

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In this issue;

- FTC Settles with “Fake News” Acai Affiliate Marketers

- FTC, Consumer Financial Protection Bureau Sign Memorandum of Understanding

- NAD Finds Support for WhoNu Cookie Nutritional Claims

An excerpt from "FTC Settles with “Fake News” Acai Affiliate Marketers"

On Wednesday, six online marketers agreed to settlements with the Federal Trade Commission ("FTC") that will permanently halt their allegedly deceptive practice of using fake news websites to market acai berry supplements and other weight-loss products.

Last summer, the FTC successfully halted the operation of sites operated by the six marketers. The FTC alleged that websites were designed to look like legitimate news reports, but were in truth commercial advertisements intended to drive consumer purchases of Acai berry-based weight-loss products. The websites often purported that the story related by the “reporter” had run on or in major media outlets such as ABC, Fox News, CBS, CNN, USA Today, and Consumer Reports...

Please see full newsletter below for more information.

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