Advertising News & Analysis - January 26, 2012


In this issue;

- FTC Settles with “Fake News” Acai Affiliate Marketers

- FTC, Consumer Financial Protection Bureau Sign Memorandum of Understanding

- NAD Finds Support for WhoNu Cookie Nutritional Claims

An excerpt from "FTC Settles with “Fake News” Acai Affiliate Marketers"

On Wednesday, six online marketers agreed to settlements with the Federal Trade Commission ("FTC") that will permanently halt their allegedly deceptive practice of using fake news websites to market acai berry supplements and other weight-loss products.

Last summer, the FTC successfully halted the operation of sites operated by the six marketers. The FTC alleged that websites were designed to look like legitimate news reports, but were in truth commercial advertisements intended to drive consumer purchases of Acai berry-based weight-loss products. The websites often purported that the story related by the “reporter” had run on or in major media outlets such as ABC, Fox News, CBS, CNN, USA Today, and Consumer Reports...

Please see full newsletter below for more information.

LOADING PDF: If there are any problems, click here to download the file.

Published In: Antitrust & Trade Regulation Updates, Communications & Media Updates, Consumer Protection Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Venable LLP | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »


With nearly 600 attorneys in offices across the country practicing in all areas of corporate and... View Profile »

Follow Venable LLP:

Reporters on Deadline