In this issue:
- FTC Robocall Challenge Draws Almost 750 Submissions
- Advertising Substantiation Standards: A Brave New World
- Robocall, DNC Violations May Annoy FTC Even More Than the Average Consumer
- Does Adding a Disclaimer Always Make a Claim "Safe?"
- Counsel’s Bad Behavior Doesn’t Kill Class Action
- Upcoming Events
An excerpt from "Advertising Substantiation Standards: A Brave New
World"
Over the last three years, the FTC has entered into consent decrees in which the agency has articulated the level of scientific substantiation that it wants to see under various circumstances, depending on the type of advertising claim made by a marketer. By many accounts, writes Venable partner Gregory J. Sater in the latest issue of International Research Services’ newsletter, the FTC has set the bar extremely high in cases that have run the gamut from ingestibles and exercise equipment to footwear and cosmetics.
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Topics: Advertising, Advertising Substantiation, Class Action, Class Certification, Disclaimers, Do Not Call List, FTC, Marketing, Robocalling, TCPA, Telemarketing
Published In:
Communications & Media Law Updates, Consumer Protection Updates, Privacy Updates
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
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