In this issue:

- FTC Robocall Challenge Draws Almost 750 Submissions

- Advertising Substantiation Standards: A Brave New World

- Robocall, DNC Violations May Annoy FTC Even More Than the Average Consumer

- Does Adding a Disclaimer Always Make a Claim "Safe?"

- Counsel’s Bad Behavior Doesn’t Kill Class Action

- Upcoming Events

An excerpt from "Advertising Substantiation Standards: A Brave New

World"

Over the last three years, the FTC has entered into consent decrees in which the agency has articulated the level of scientific substantiation that it wants to see under various circumstances, depending on the type of advertising claim made by a marketer. By many accounts, writes Venable partner Gregory J. Sater in the latest issue of International Research Services’ newsletter, the FTC has set the bar extremely high in cases that have run the gamut from ingestibles and exercise equipment to footwear and cosmetics.

LOADING PDF: If there are any problems, click here to download the file.