In this issue:

- Digital Advertising Alliance Unveils Mobile Privacy Guidelines

- FTC Tells Search Engines and Social Media Sites: “You Got to Keep 'Em Separated”

- Nine Out of 10 Regulators Prefer Substantiated Preference Claims

- The FTC's Head Scratcher on FDA Pre-approval

- Upcoming Events

- Excerpt from: The FTC's Head Scratcher on FDA Pre-approval:

An FTC order last week left many scratching their heads, and not just because it concerned lice treatments, write Venable partner Leonard L. Gordon and summer associate Louis DiLorenzo*. The settlement with two marketers of the bed-bug and head lice treatment, Best Yet! requires them to obtain pre-approval from the Food and Drug Administration (FDA) for any future head lice treatment claims.

Please see full newsletter below for more information.

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Topics:  Advertising, Data Collection, Digital Advertising Alliance, FDA, FTC, Mobile Devices, Pre-approval, Search Engines, Social Media

Published In: Antitrust & Trade Regulation Updates, Communications & Media Updates, Privacy Updates, Science, Computers & Technology Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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