In this issue:

- Digital Advertising Alliance Unveils Mobile Privacy Guidelines

- FTC Tells Search Engines and Social Media Sites: “You Got to Keep 'Em Separated”

- Nine Out of 10 Regulators Prefer Substantiated Preference Claims

- The FTC's Head Scratcher on FDA Pre-approval

- Upcoming Events

- Excerpt from: The FTC's Head Scratcher on FDA Pre-approval:

An FTC order last week left many scratching their heads, and not just because it concerned lice treatments, write Venable partner Leonard L. Gordon and summer associate Louis DiLorenzo*. The settlement with two marketers of the bed-bug and head lice treatment, Best Yet! requires them to obtain pre-approval from the Food and Drug Administration (FDA) for any future head lice treatment claims.

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