Advertising News & Analysis - June 28, 2012

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In this issue:

- CFPB Sends Report on Reverse Mortgages to Congress

- Facebook Becomes Seventh Signatory to California’s Joint Statement of Principles

- FDA Receives Approval to Study Direct-to-Consumer Prescription Drug Marketing

- UK’s ASA Addresses Twitter Advertising Disclosures

- Upcoming Events

An excerpt from "Facebook Becomes Seventh Signatory to California’s Joint Statement of Principles"

Last week, California Attorney General Kamala D. Harris announced that Facebook became the seventh company to sign the Joint Statement of Principles. This agreement is intended to strengthen privacy protections for consumers around the world who use online applications on smartphones, tablets and other electronic devices. The agreement effectively extends California’s privacy protections beyond mobile apps to include social apps in Facebook’s App Center.

Please see full newsletter below for more information.

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