Advertising News & Analysis - March 14, 2014

In this issue:

- FTC Settlement Highlights Lead Generation "Warning Signs"

- FTC (Finally) Sounds the Alarm on Endorsements

- FTC Set to Review TSR…Again

- What International Companies Must Know About Advertising in the U.S.

- Upcoming Events

- Excerpt from FTC (Finally) Sounds the Alarm on Endorsements

After the FTC issued its revised Guides Concerning the Use of Endorsements and Testimonials in Advertising in 2009, many expected a rash of enforcement in that area. Although the FTC brought a handful of cases challenging advertisers' failure to disclose material connections, this area has not appeared to be a priority, write Venable attorneys Leonard L. Gordon and Sarah J. Abramson in a recent post to Venable's advertising law blog.

Please see full newsletter below for more information.

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Topics:  Advertising, Endorsements, FTC, Lead Generators, Telemarketing

Published In: Art, Entertainment & Sports Updates, Communications & Media Updates, International Trade Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Venable LLP | Attorney Advertising

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