Advertising News & Analysis - May 16, 2013

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In this issue:

- FTC vs. POM Wonderful: Scorched Earth Approach Burns Other Marketers

- “New” Claims: There are Rules for Reboots

- FTC Calls Stakeholders Together for Roundtable on Mobile Cramming

- FTC Letters Remind Companies COPPA Update is Coming July 1

- Upcoming Events

- Excerpt from: FTC vs. POM Wonderful: Scorched Earth Approach Burns Other Marketers:

Not many marketers have the fortitude or the financial wherewithal to go toe-to-toe with the Federal Trade Commission (FTC) to fight a charge of false advertising, writes Venable partner Gregory J. Sater in the May issue of Electronic Retailer magazine. However, he writes, that is not the case with POM Wonderful. Over the past two years, POM has battled the FTC over allegations of false advertising for its POM Wonderful pomegranate juice and POMx supplements.

Please see full newsletter below for more information.

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Topics:  Advertising, COPPA, FTC, POM Wonderful, Roundtable

Published In: Antitrust & Trade Regulation Updates, Communications & Media Updates, Privacy Updates, Science, Computers & Technology Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Venable LLP | Attorney Advertising

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