Advertising News & Analysis - November 7, 2013

In this issue:

- FDA: Hold the Trans Fat

- The Perils of the Common Claim

- NAD Setting High Bar for Native Ad Disclosures

- It Pays to Disclose What’s Being Disclosed

- Federal Court Holds B2B Internet Platform Liable for Counterfeit Sales

- Upcoming Events

- Excerpt from: NAD Setting High Bar for Native Ad Disclosures:

The NAD recently published a second decision in as many months examining the use of so-called "native advertising." The take away, write Venable partners Amy Ralph Mudge and Randal M. Shaheen in a recent post to Venable’s advertising law blog, is that the self-regulatory body is clearly setting a high bar for disclosures in cases where marketers and publications blur the line between editorial and advertising content.

Please see full newsletter below for more information.

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Topics:  Advertising, Counterfeiting, Disclosure, FDA, Food Safety, Native Advertising

Published In: General Business Updates, Communications & Media Updates, Consumer Protection Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Venable LLP | Attorney Advertising

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