Advertising News & Analysis - November 7, 2013

In this issue:

- FDA: Hold the Trans Fat

- The Perils of the Common Claim

- NAD Setting High Bar for Native Ad Disclosures

- It Pays to Disclose What’s Being Disclosed

- Federal Court Holds B2B Internet Platform Liable for Counterfeit Sales

- Upcoming Events

- Excerpt from: NAD Setting High Bar for Native Ad Disclosures:

The NAD recently published a second decision in as many months examining the use of so-called "native advertising." The take away, write Venable partners Amy Ralph Mudge and Randal M. Shaheen in a recent post to Venable’s advertising law blog, is that the self-regulatory body is clearly setting a high bar for disclosures in cases where marketers and publications blur the line between editorial and advertising content.

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