Advertising News & Analysis - October 24, 2013

In this issue:

- NAD Continues Eyeing Native Advertising, FTC Coming Soon

- Treble Damages in False Advertising Cases? It Can Happen

- Made in USA Claims Very Much on FTC’s Radar

- Upcoming Events

- Excerpt from: NAD Continues Eyeing Native Advertising, FTC Coming Soon:

This week, the New York Times wrote about the National Advertising Division’s (NAD) continued interest in so-called "native advertising." In native advertising, marketers and publishers cooperate to drive advertising campaigns using editorial content. At the heart of the issue is whether consumers can tell the difference between the advertisements and bona fide editorial content. "I think we look at native advertising as a new label for a problem that we’ve been looking at for a long time, and that is advertising in deceptive formats," an NAD staff lawyer told the Times. The FTC has scheduled a workshop on native advertising for December 4.

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