Advertising News & Analysis - October 25, 2012


In this issue:

- We Need Your Vote!

- NY AG Rewrites the Rules for Cause Marketers

- Sherf Decision Invalidates CA Law Prohibiting Class Action Waivers

- With Advertising Liability, the Buck Does Not Stop

- Ninth Circuit Disconnects Best Buy’s “Dual Use” Robocall Argument

- Update on Legal, Regulatory Developments in Lead Generation Advertising

- Upcoming Events

An excerpt from "NY AG Rewrites the Rules for Cause Marketers"

On October 18, the New York Attorney General (“NY AG”) released a much-anticipated follow-up to its “Pink Ribbon” cause-marketing initiative. The NY AG’s office has often helped set enforcement trends nationwide and this recent guidance, which has far-reaching effects for both charities and companies engaged in cause marketing, will likely be no exception....

Please see full newsletter below for more information.

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