Advertising News & Analysis - October 3, 2013

In this issue:

- Put Venable’s Knowledge at Your Fingertips

- Think Marketers Aren’t Responsible for Affiliates? Think Again

- New York AG Unplugs Fake Online Reviews

- NAD Serves up Decision on Whole Grain and Fiber Claims

- Upcoming Events

- Excerpt from: NAD Serves up Decision on Whole Grain and Fiber Claims:

Few things will land an advertising claim before the National Advertising Division (NAD) faster than tapping into a hot industry trend, write Venable partners Amy Ralph Mudge and Randal M. Shaheen in a recent post to Venable’s advertising law blog. Take, for example, Barilla's recent challenge to “whole grain” and “fiber” advertising claims Ronzoni made for its Healthy Harvest pasta.

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