Advertising News & Analysis - October 4, 2012


In this issue:

- FTC’s Green Guides: What You Need to Know

- Marketing to Teens and Tweens Is Anything but Child’s Play

- FTC’s Green Guides: “Qualify Those Stinkin’ Badges”

- CFPB’s Start-up Style Is No Laughing Matter

- Upcoming Events

An excerpt from "FTC’s Green Guides: What You Need to Know"

On October 1, the Federal Trade Commission (FTC) released the long-awaited final version of its revised Guides for the Use of Environmental Marketing Claims. The good news, write Venable attorneys Leonard L. Gordon, Amy Ralph Mudge, Randal M. Shaheen and Maura A. Marcheski in a recent post to Venable’s advertising law blog, is that the release of the so-called Green Guides just made it a little easier for companies to be “green.”

Please see full newsletter below for more information.

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