Advertising News & Analysis - September 12, 2013

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In this issue:

- Puffery Requires More Than Being “The Best”

- Understanding “Made In America”

- Yelp Sues Lawyer for Allegedly Fake Reviews

- Don't Miss Venable at ERA D2C

- Upcoming Events

- Excerpt from: Yelp Sues Lawyer for Allegedly Fake Reviews:

Last month social media review site Yelp filed a lawsuit against a San Diego attorney alleging that the attorney, his employees, and a group of other attorneys conspired to post fake positive reviews of the lawyer’s bankruptcy practice to the social review site. The alleged behavior reads like a list of “what not to dos” from the Federal Trade Commission’s (FTC) endorsement and testimonial guidelines. For his part, the attorney contends that the lawsuit is retribution for his outspoken criticism of the site’s business practices and his successful lawsuit against Yelp after the company failed to deliver advertising he purchased.

Please see full newsletter below for more information.

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Topics:  Advertising, Labeling, Performance Reviews, Yelp

Published In: Antitrust & Trade Regulation Updates, Communications & Media Updates, Consumer Protection Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Venable LLP | Attorney Advertising

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