Advertising News & Analysis - September 27, 2012

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In this issue:

- Green Guides May Be Ripe for Release

- Senators Push FTC to Investigate Online “Lead Generators”

- FTC Settlement Takes Pound of Flesh in Weight Loss Testimonial and Substantiation Case

- “Your Baby Can Read” Case Instructive for Marketers

- Upcoming Events

- An excerpt from "Senators Push FTC to Investigate Online “Lead Generators”

A group of Democratic senators is requesting that the FTC investigate third-party online marketing companies – so-called lead generators – used by private-sector schools. Venable attorneys Jonathan L. Pompan and Alexandra Megaris write in a recent article about the request by Senators Richard Durbin (D-IL), Tom Harkin (D-IA), Frank Lautenberg (D-NJ), and Barbara Boxer (D-CA) sent to FTC Chairman Jon Leibowitz on September 21, 2012. “The FTC can and should take several steps to better protect consumers from deceptive lead generators both by educating consumers and by investigating their practices,” wrote the senators.

Please see full newsletter below for more information.

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Published In: Antitrust & Trade Regulation Updates, Communications & Media Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Venable LLP | Attorney Advertising

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