An Illuminating Tale of Likely Confusion

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Quiz time. Here's the setup:

Company A owns the following registered trademarks for use in connection with the listed goods: MAXSTAR for "electric lanterns" MAGNUM MAX for "hand-held electric spotlights" MAXFIRE for "portable, battery-operated lighting products, namely flashlights"

Company B owns these registered trademarks: MAG-LITE and MAGLITE for "flashlights" MAG for "flashlights" MAG-NUM STAR for "flashlight bulbs"

Assume that the above registered trademarks for both companies have coexisted on the trademark register and in the marketplace for a substantial period of time--fifteen years or more.

Now, here are the questions...

Please see full article below for more information.

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Published In: Intellectual Property Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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