Antitrust Authority blocks 122 websites selling counterfeited watches

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The Italian Antitrust Authority (Agcm) blocked access in the Italian territory to 122 websites, managed through servers located in Malaysia and registered by foreign entities

As from the information provided by consumers’ association Adoc, Indicam – an anti-counterfeiting institution – and Confcommercio, the brands affected by the sale of counterfeited watches are 47.

The consumers were deceived by the structure of the websites, displayed as outlets offering multi-language services and allowing the clients to pay in different currencies. Said conduct let the consumers to believe that the websites were owned by international operators.

In addition to the above, the websites did not provide the consumers with truthful information about the products, the identity and location of the sellers, as well as the information requested by the applicable law, such as warranties.

Once again the Antitrust Authority is keeping a though approach against websites located abroad, resulting in blocking the access to websites for up to 166 pages. Still foreign websites are finding their ways in the Italian market. Considering the above, what additional measures can be used to protect the brands?