AP’s Quest to Outlaw Search Engine Links – What Will This Mean For Legal Marketers?


The Associate Press (AP) launched an industry initiative to protect their content from online misappropriation, stating “We can no longer stand by and watch others walk off with our work under misguided legal theories”, said AP Chairman, Dean Singleton.

Their focus is on bigger mainstream blogs, internet publications and believe it or not search engines such as Google, rather than span blogs or sites that quote their paragraphs without attribution or link.

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