Are any of your clients and potential clients reading your blog? To get your clients and potential clients to read your blog, your topic must be one they care about. But, I contend it takes more than that. Your headline must capture their attention or they will not read further.
Take a look at: 10 Guidelines for Writing Engaging Posts. At the very top I found this quote:
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. — David Ogilvy
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