Are Any of Your Clients and Potential Clients Reading Your Blog?

more+
less-

Are any of your clients and potential clients reading your blog? To get your clients and potential clients to read your blog, your topic must be one they care about. But, I contend it takes more than that. Your headline must capture their attention or they will not read further.

Take a look at: 10 Guidelines for Writing Engaging Posts. At the very top I found this quote:

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. — David Ogilvy

LOADING PDF: If there are any problems, click here to download the file.

Published In: Firm Marketing Updates, Professional Practice Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Cordell Parvin LLC | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »